Co-autored with Helmuth Ritzer
Wolfgang Hilpert and I had the pleasure of working together over the past years. We both started our individual careers in two different domains, software and automotive, two industries that increasingly converge as software becomes a key differentiating factor in most products today. Beside the many differences on what we worked on specifically, there is a common theme that always popped up on both sides, something we want to talk about here: how companies must work differently in order to build customer centric products in the future. It’s one of the themes that we think is vital for the next industrial or digital age.
Continue reading “Breaking with the Laws of Automotive”