Category: Allgemein

Co-autored with Helmuth Ritzer

Wolfgang Hilpert and I had the pleasure of working together over the past years. We both started our individual careers in two different domains, software and automotive, two industries that increasingly converge as software becomes a key differentiating factor in most products today. Beside the many differences on what we worked on specifically, there is a common theme that always popped up on both sides, something we want to talk about here: how companies must work differently in order to build customer centric products in the future. It’s one of the themes that we think is vital for the next industrial or digital age.

Continue reading “Breaking with the Laws of Automotive”

Imagine you are walking into a nice restaurant. You are seated next to an awesome sea water aquarium and watching the well-dressed waitress serving great looking food, pouring expensive wine in glasses and in the background, you can hear relaxing music from a piano player – everything looks, smells and feels just perfect. You are ordering food so expensive you cannot believe you are really doing it. You are finally eating in that one restaurant everybody is talking about. And when your order finally arrives at your table you cannot wait to take the first bite… and it tastes just like the worst food you ever had in your life.

Continue reading “Why nobody cares how agile you are”